While there are clear similarities in the approaches for the Topics, FLEDGE, and Attribution reporting APIs for Google’s web-based and app-based privacy solutions, the technologies used to build them are fundamentally different. “The Privacy Sandbox Beta provides new APIs that are designed with privacy at the core, and don’t use identifiers that can track your activity across apps and websites.”Īnthony Chavez – VP, Privacy Sandbox at Google There are four key APIs at the core of the Privacy Sandbox toolkit: It is simply a better way to maintain users’ privacy while still providing businesses (both advertisers and publishers) with tools to market and monetize. The Privacy Sandbox is Android’s privacy-centric toolkit.

The beta will only affect a small group of developers and users who will be notified and can decide whether to opt-in. For the past few years, Android has been gathering industry feedback from developers, publishers, and adtech leaders to find a solution for a privacy-centric approach that will enable businesses to thrive.Īnthony Chavez, Privacy Sandbox VP at Google, made a long-anticipated announcement on releasing the beta version of Privacy Sandbox.

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